Can technology, fused with best-in-class creativity, connect brands with audiences on an emotional level?
Technology is often enlisted to drive efficiency rather than grow brand affinity, which erodes brand value and leaves audiences disconnected. In contrast, creative uses of technology can build powerful brand affinity in an emotional way previously seen only with traditional advertising channels.
Matt creates truly human experiences that also stay true to brand purpose. He works with and partners with creatives, innovators and technologists to collaboratively build brand campaigns that connect with customers and deliver on brand promises.
His work is used as best-in-class examples at Facebook, showing other brands how to push the boundaries of media placements to their fullest. Facebook described his work as one of the best campaigns on the platform in 2018.