Creative, Brand Strategy, Storytelling and Innovation at Propel Performance Group

Creativity

Creativity will become the most sought after capability within the business world. The ability to adapt and pivot, see new opportunities, innovate continuously, reinvent, and persuasively story-tell are essential in periods of perpetual change.

Our heritage and experience in the creative world of advertising and innovation has taught us how to build and teach real creative muscle within business. Harnessing the power of creativity, not just in the marketing and communications departments, but across the business is a key unlock to accelerated performance.
‍
Creativity opens new dimensions in your business, shifting the paradigms for what is possible and realising latent potential that can be channeled into growth and new revenue streams. It also communicates your stories in new ways across new media platforms and formats furthering the reach of your business, growing an audience of loyal advocates.

Our offering

Brand Strategy

Brand Strategy is an extension of core business DNA. Brand decides how people feel about your business and therefore what relationship you have with them, making it a vital driver of business success. We take the heart of businesses and translate that into simple, powerful brand and creative strategy. We build a brand blueprint to clearly articulate your business values and strategy, then guide how that translates to product and creative strategy.
‍

Story-telling and CX

The ability of an organization to Storytell at scale in a compelling way is an essential part of building business success and shareholder value. Through marketing and communications, customer experience, PR and product design, businesses can structure a cohesive and persuasive narrative that onboards an audience, creating loyal customers and accelerating performance.
‍
Our world class creative leaders take a core brand strategy and turn it into creative strategy and ideas that can truly transform business. That story can be implemented across channels and media formats, to deliver truly compelling consumer communications with your brand DNA intrinsically woven into every touchpoint.

Innovation Accelerator

Sprint Design & Facilitation - Feasibility Analysis - CX Mapping & Experience Design - Incubation.
‍
Discovery and exploration of new ways to delight customers is a key part of value creation. We have run design sprints across a wide range of challenging business problems, customer journey mapping & CX/UX design processes.

We work with clients to build the muscle of innovative thinking, facilitating processes that result in powerful new ideas with scope to implement across an entire business.