Gilbert Enoka

“My set of values is simple – my word is my honour and I seal things with a handshake.”

Gilbert Enoka has a long history of success as a mental skills coach with New Zealand’s corporate and sporting elite. He is internationally renowned for his 21-year history with the All Blacks, first as their mental skills coach and now as All Blacks Manager - Leadership. He has been with the All Blacks for over 250 tests and during that time the team has won back-to-back Rugby World Cups, one Laureus Award (for the best team in the world), 18 Bledisloe Cups, three Grand Slams, eight Tri Nations and six Rugby Championships.    

Gilbert has worked as a mental skills coach for the All Blacks, Canterbury Crusaders, the Silver Ferns and the Black Caps and strongly believes that players who are mentally prepared will perform better on the day.  

He has also worked as a highly skilled practitioner, working on performance enhancement for over twenty years with top CEO’s, business, and sporting elite.

Gilbert is philosophical in his approach to his own life and thrives on working with people who are in pursuit of excellence, consistency, and sustained performance over time.